Automated Direct Mail for In-House Marketing Teams | Lob
Send mail at digital speeds – with better-than-digital results
Lob combines advanced campaign tools and industry-leading infrastructure to make it easy for marketing teams to build, automate, and track personalized direct mail campaigns – from acquisition to retention to winback.
State of Direct Mail 2026: 87% of leaders say printing, shipping, and delivery are major blind spots
Stronger connections start with Lob
Automate your campaigns to maximize relevance
Trigger mail from your Lob dashboard or integrate with your marketing stack to send targeted mail like you would email or SMS.
Personalize every detail at scale
Use customer data, merge variables, and conditional logic to tailor every message for relevance and response.
Accelerate delivery to get there when it matters
Lob’s routing intelligence, Postal IQ, dynamically selects the most efficient USPS entry path to get your mail where it’s going faster.
Improve performance with analytics
Harness real-time event tracking and reporting for every mail piece and campaign, from print to delivery confirmation to performance.
Leave logistical hurdles in the dust
Our nationwide Print Delivery Network balances output across printers to maintain speed and quality.
How marketing teams use Lob
- Add mail to your CRM or CDP customer journeys
- Trigger postcards to reactivate lapsed customers
- Drive digital engagement with QR codes or PURLs
- Mail to new audiences you can’t get to with email
- Send personalized promotions or offers timed to key events
- Launch and deliver new campaigns faster