Lob Integrations: Iterable

Lob + Iterable

Incorporate direct mail into your personalized customer journey

Connect with customers at the mailbox with personalized data and automation from Iterable — then track omnichannel results in one place.

Send targeted mail that converts with Lob direct mail integrations

Integrate with ease

Get set up fast and start sending mail fueled by your data.

Keep it personal

Leverage your customer info to send and create direct mail that leads to action.

Track the impact

Use advanced analytics to tie mail to revenue and conversions.

How it works

EB - Lob Iterable

Ready to connect direct mail + digital in omni-channel campaigns through Iterable?

Experience direct mail like never before, with unmatched personalization and scalability – all in one intuitive platform.

Lob is a direct mail platform that pulls data from Iterable to create direct mail experiences that are personalized, relevant and coordinated within your omni-channel campaigns.

  1. Add direct mail to your customer journeys in Iterable
  2. Find the Lob integration in Iterable
  3. Use Lob’s webhooks to personalize
  4. Trigger direct mail automatically
  5. Send Lob tracking data back to Iterable

How to use our Iterable direct mail integration

Iterable activates your marketing data so you can send personalized omnichannel messages from one place. Our Iterable integration makes it easy to add automated direct mail to the mix.

Personalize each piece

Use our Iterable integration to easily embed dynamic products, content, promotions, and more into your messages.

See how personalization works

Meet the right moment

Trigger automated mail to send when conditions are met within Iterable, and ensure that every piece is timely.

See how targeting works

Streamline the process

Use Lob to print, send, and deliver every piece, reducing tedious, manual processes and errors.

See how sending works

Measure the results

Track the results in your Lob dashboard, or export your data for further analysis in Iterable.

See how tracking works

Automate and track personalized direct mail with integrated data and events from Iterable.

Integration Type

API

Browse other integrations

Design



Figma](/content/integration/figma/index.html)

API



Braze](/content/integration/braze/index.html)

Send lightning-fast campaigns that drive results with Lob

Send targeted, lightning-fast campaigns at scale. Take our intuitive platform for a spin.