# Lob + Braze

Incorporate direct mail into your personalized customer journey

Engage your customers at the mailbox by automating personalized mailpieces with the Braze direct mail integration — then track omnichannel results in one place.

## Send targeted mail that converts with Lob direct mail integrations

### Integrate with ease

Get set up fast and start sending mail fueled by your data.

### Keep it personal

Leverage your customer info to send and create direct mail that leads to action.

### Track the impact

Use advanced analytics to tie mail to revenue and conversions.

## How it works

Marketing Braze overview demo

# See how Lob works in Braze!

Mobile version

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## Power up Braze with direct mail!

With Lob's API integration, adding direct mail to your omnichannel campaigns in Braze is a breeze. Seamlessly pull in Braze data to send personalized mail that complements your digital channels. Let’s dive into how it works!

## Find Lob in Braze

Go to your messaging channels in Braze Canvas and select 'Webhooks.' Click the Lob icon and boom — you’ve added direct mail to your campaign!

## Plug and play

Lob’s webhooks pull recipient info into your direct mail template. Use Braze liquid tags to personalize your creative, add metadata, and generate a unique QR code for 1-to-1 tracking.

## Automate direct mail in your journey

Set up direct mail to be triggered automatically at key points in your customer’s journey — just like you do with email or SMS — and it will reach the mailbox in record time.

## Track your mail

Once the mail is sent, Lob takes over, tracking it from 'Mailed' to 'Delivered'. You can even track QR code scans and returned mail!

## Sync tracking with Braze

Lob tracking data flows into Braze via Data Transformations, making mail a digital channel in your Braze Canvas. Trigger follow-ups based on events like QR scans or brand engagement.💡 Use Braze's native Lob template for easy setup.

## See your mail in action

Head over to your Lob dashboard for real-time mail analytics. You’ll get a complete view of your campaign’s success, including insights like QR code scans and Short URL visits.

## Ready to start sending integrated mail?

Get started or book a custom demo to learn how Lob can help you integrate, personalize, and measure your mail at scale.

## How to use our Braze direct mail integration

Our Braze integration allows you to set up automated Zaps that correct, standardize, and enrich addresses. Or trigger automated mailpieces from pre-built integrations — no coding required.

Personalize each piece

Use our Braze integration to easily embed dynamic products, content, promotions, and more into your messages.

[See how personalization works](https://help.lob.com/print-and-mail/designing-mail-creatives/dynamic-personalization)

Meet the right moment

Trigger automated mail to send when conditions are met within Braze, and ensure every piece is timely.

[See how targeting works](https://help.lob.com/print-and-mail/integrations/api-integrations/braze)

Streamline the process

Use Lob to print, send, and deliver every piece, reducing tedious, manual processes and errors.

[See how sending works](https://help.lob.com/print-and-mail/send-mail)

Measure the results

Track the results in Lob, or use the Braze mail integration to push your data to Braze for analysis.

[See how tracking works](https://help.lob.com/print-and-mail/getting-data-and-results/tracking-your-mail)

Automate and track personalized direct mail with integrated data and events from Braze.