Lob Integrations: Braze
Lob + Braze
Incorporate direct mail into your personalized customer journey
Engage your customers at the mailbox by automating personalized mailpieces with the Braze direct mail integration — then track omnichannel results in one place.
Send targeted mail that converts with Lob direct mail integrations
Integrate with ease
Get set up fast and start sending mail fueled by your data.
Keep it personal
Leverage your customer info to send and create direct mail that leads to action.
Track the impact
Use advanced analytics to tie mail to revenue and conversions.
How it works
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See how Lob works in Braze!
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Power up Braze with direct mail!
With Lob's API integration, adding direct mail to your omnichannel campaigns in Braze is a breeze. Seamlessly pull in Braze data to send personalized mail that complements your digital channels. Let’s dive into how it works!
Find Lob in Braze
Go to your messaging channels in Braze Canvas and select 'Webhooks.' Click the Lob icon and boom — you’ve added direct mail to your campaign!
Plug and play
Lob’s webhooks pull recipient info into your direct mail template. Use Braze liquid tags to personalize your creative, add metadata, and generate a unique QR code for 1-to-1 tracking.
Automate direct mail in your journey
Set up direct mail to be triggered automatically at key points in your customer’s journey — just like you do with email or SMS — and it will reach the mailbox in record time.
Track your mail
Once the mail is sent, Lob takes over, tracking it from 'Mailed' to 'Delivered'. You can even track QR code scans and returned mail!
Sync tracking with Braze
Lob tracking data flows into Braze via Data Transformations, making mail a digital channel in your Braze Canvas. Trigger follow-ups based on events like QR scans or brand engagement.💡 Use Braze's native Lob template for easy setup.
See your mail in action
Head over to your Lob dashboard for real-time mail analytics. You’ll get a complete view of your campaign’s success, including insights like QR code scans and Short URL visits.
Ready to start sending integrated mail?
Get started or book a custom demo to learn how Lob can help you integrate, personalize, and measure your mail at scale.
How to use our Braze direct mail integration
Our Braze integration allows you to set up automated Zaps that correct, standardize, and enrich addresses. Or trigger automated mailpieces from pre-built integrations — no coding required.
Personalize each piece
Use our Braze integration to easily embed dynamic products, content, promotions, and more into your messages.
Meet the right moment
Trigger automated mail to send when conditions are met within Braze, and ensure every piece is timely.
Streamline the process
Use Lob to print, send, and deliver every piece, reducing tedious, manual processes and errors.
Measure the results
Track the results in Lob, or use the Braze mail integration to push your data to Braze for analysis.
Automate and track personalized direct mail with integrated data and events from Braze.