Drive sales at every lifecycle stage

Plug the gaps in your digital marketing funnel, and clear the logistical blockers to better ROI. Lob integrates direct mail with your CRM or CDP, so you can send personalized mail through your existing journeys, plus hit mailboxes when it matters most.

Automate campaigns to maximize relevance

Trigger mail from your Lob dashboard or integrate with your marketing stack to send mail as part of your multi-channel journeys.

Personalize every detail at scale

Use customer data, merge variables, and conditional logic to tailor everything from content to format for relevance and response.

Keep promos timely

Lob’s routing intelligence, Postal IQ, dynamically selects the most efficient USPS entry path to get your mail where it’s going faster.

Measure performance and boost ROI

Track delivery, response, and conversion to understand what’s working and turn direct mail into a repeatable, high-ROI channel.

Improve your retail mail ROI – even with a lean team

Direct mail for retail & ecomm marketers

Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.

How Lob helps

• Templates and automation: Create reusable templates, then trigger mail via API integrations.
• Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
• Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.

How ecommerce and retail brands use Lob

• Add mail to your CRM or CDP customer journeys
• Trigger postcards to reactivate lapsed customers
• Drive digital engagement with QR codes or PURLs
• Mail to new audiences you can’t get to with email
• Send personalized promotions or offers timed to key events
• Launch and deliver new campaigns faster

Facts

• 25% of marketing budgets are going to direct mail in 2026
• 98% of leaders say direct mail is effective for winback
• 94% say direct mail is best when integrated with other channels

Our experts know retail mail

Q: How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.

Q: What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.

Q: How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.